Top Caliber SEM Talent
Our Director of Search Engine Marketing is focused on beta testing, R&D, and internal process for improved effectiveness and efficiency. As the owner of the company he also has a vested interest in the success of each account which means he too is monitoring and offering input. Daniel began managing paid search campaigns nearly 10 years ago and has been involved in the successful management of several millions of dollars in ad spend across hundreds of accounts. His strong digital agency background includes a full time role with one of Google’s thirty Premier SMB Partners in North America. Daniel has dozens of performance based success stories as well as current certifications with Google AdWords (search, display, shopping, video and mobile), Bing Ads, and Google Analytics.
Senior SEM Strategist
Our Senior SEM Strategist is responsible for the successful launch and optimization of each account. Jeff is a certified search engine marketer and MBA graduate with marketing and management concentrations. His dense agency background includes overseeing more than $400K/mo in a Senior PPC Strategist role as well as the successful management of millions in ad spend across 100+ accounts. His portfolio is decorated with numerous cases of quantifiable ROI in B2B, B2C, and e-commerce segments as well as current certifications in Google AdWords, Bing Ads, and Google Analytics.
We have full time and part time mid-level, certified specialist that execute on accounts under the direction of the SEM Director and Senior Strategist. This enables upper management to stay focused on the strategical level of account management and provides sufficient bandwidth for us to ensure our clients can scale effectively.
We integrate award winning PPC technology into our optimization arsenal for optimal effectiveness, including but not limited to the following:
- Advanced diagnostic tools
- Data insights unavailable in Google
- Big data visualizations (heatmaps, word clouds, cause trees)
- Enhanced bidding capabilities for optimal effectiveness.
We’ve adopted a tried and trued approach to PPC management that ensures every campaign is optimized regularly, including but not limited to the following:
- Adding negative keywords
- Identifying new keyword opportunities
- Performance-based bid adjustments
- A/B testing ad copy
- Performance analysis
High Lead Attribution Focus
We implement call tracking on every account that does not already include DNI (dynamic number insertion) technology. This enables us to maintain high attribution levels, as we can see precisely which keywords resulted in a phone call.The tool tracks the duration of the call, tracks it as a conversion based on duration, records it, and provides you with a range of call tracking metrics, including geographical location, the type of device used and more. We will also have the option to record calls.